Weidenfeld & Nicolson is the latest publishing house to recognise the potential benefits of a specially designed, limited edition run of some of its most popular titles. To celebrate its 60th birthday, the publisher has commissioned a set of covers for nine of its high-profile fiction titles, including The Color Purple, Lolita, and The Reader. Perhaps surprisingly though, the design house behind the covers is an advertising agency – Fallon.
“This project was a great opportunity to showcase the department’s passion for craft and design above and beyond traditional advertising briefs,” says Mark Elwood, creative director of Fallon Design and a partner at the agency. Elwood explains that the whole of Fallon’s design department and all of its art directors were set to work on the brief, resulting in 30–40 ideas presented to Weidenfeld & Nicolson.
In the end, senior designer Monica Pirovano’s idea was chosen. Her design gives each book a raw board cover featuring a die-cut window, which exposes a portion of a specially sourced endpaper beneath. The full glory of the endpaper is then revealed when the cover is opened. Fallon sourced certain artists or works to use on the endpapers and in most cases a bespoke artwork was produced for the books, despite the limited time available. Shown above are the endpapers for The Siege of Krishnapur by J G Farrell, by Mikko Rantanen and The World According to Garp by John Irving, by Karl Grandin.
Creative agency: Fallon
Creative director, Fallon Design: Mark Elwood
Director of creative output: Lisa Green
Senior designer: Monica Pirovano