Wells&More brochure

dn&co has created this brochure to promote a new London office development from Great Portland Estates.

Design and branding company dn&co has created this brochure to promote a new London office development from Great Portland Estates, Wells&More.

The book combines simple graphic content with glossy photography of the space, but what makes it really stand out is dn&co’s use of a nifty device that allows the book’s content to switch when flipped in different directions. Flip it one way and only the graphic content appears, then flip it the other and just the photography shows – it’s magic! Well, not quite – the brochure utilises the mechanic of trimming every other page by 5mm so that the content changes when the book is flipped.

Plus, to raise it from being simply a gimmicky (if effective) device, the flip technique also fits in with the overall brand concept of Wells&More which uses pairs of terms such as wine&dine, size&scale and film&facts to promote its various selling points.

Design agency: dn&co
Photography: Satoshi Minakawa

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