What a failed pitch looks like

There are many reasons why a pitch tanks, writes Gemma Germains of Well Made studio. Price and strategy are the go-to excuses, but that’s only half the story. No client will admit work is won and lost on personality. No client will admit you irritated them

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire