What is Graphic Design?

A simple enough question? Well… not that simple it seems. This revealing (not to say amusing) vox-pop film made last year by Studio Pip & Co. in Australia, shows that our beloved artform still has some work to do in the sphere of public awareness. “Wanky, trendy crap”? A “load of slosh”? Some of it, certainly, but full marks have to go to the guy in the shoe shop who comes up with a pretty accurate (and diplomatic) answer…

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