What makes a great image?

With the Creative Review Photography Annual now open for entries, we’ve been showcasing some of the Best in Book winners from last year and reflecting on what makes a great image. Now we want to hear your suggestions on what makes a photo stand out – and who you think has been producing amazing work

Each year, our Photography Annual showcases outstanding commercial photography from the past year as chosen by a panel of industry experts. (Last year’s judges included Jess Crombie, head of visual creative at Save the Children, Gemma Fletcher, senior art director at Getty Images and Sarah Douglas, creative director at Wallpaper*).

Categories award images for fashion, editorial and advertising as well as personal and non-published work and this year, we’ve also introduced a free-to-enter category for students and recent graduates.

In judging submissions, our panel looks not just for beautiful imagery, but excellence in craft, an innovative idea or a fresh new take on their subject matter.

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You can read some comments from 2014’s judges on the key to a great image below, but we also want to hear your thoughts – what you think makes an image particularly memorable or powerful, and what image or series has impressed you most in the past 12 months.

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You can leave a comment below, or post on Twitter, Instagram or Facebook using the hashtag #CRPhotoAnnual.

To browse last year’s winners, or for details on how to enter, see photographyannual.creativereview.co.uk. The deadline for entries is Friday, September 18.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London - Competitive


London - £35,000 - £40,000


Birmingham - Salary £30-£35k


Leeds, West Yorkshire - £20,000 - 30,000