Animator David Lüpschen has created a series of stop-motion videos promoting Mary Berry’s new cookbook, Mary Berry’s Cookery Course.
The animations were created as teasers for video interviews with Berry, in which the TV chef answered culinary questions submitted by the public as part of a social media campaign using the hashtag #WhatWouldMaryDo?
Each video features handmade plasticine ingredients including fish, meat, eggs, poultry and cake. The figures were made by a friend of Lüpschen’s and the project took around a week to produce, with four days spent filming, he says.
Lüpschen was asked to work on the campaign after Dorling Kindersley approached animation studio Mummu, which managed the project. “They [DK] are quite new to producing video content and want to do more with social media. The budget for the project was very small, but I was given a lot of creative freedom and was pretty free to experiment,” he says.
Originally from Cologne, London-based Lüpschen has produced some great stop-motion animation in the past, including 2010 music video Body Hotel:
“Stop-motion takes a long time and you can’t really see how it’s going to turn out – in the end, it’s always a big surprise, which is why I like working with it. It’s also easy and cheap to use, which makes it great for projects like this.” he says.
He’s also created graffiti inspired large-scale illustrations for Levi’s, London creative venue Village Underground and print studio Print Club (which you can see on his website); and is one third of art collective Lichtfaktor, which uses “light writing” – a technique combining stop motion animation and stills of moving lights. In 2007, Lichtfaktor produced a light writing short for Creative Review, and has since produced light writing work for O2, TalkTalk and the BBC.
Lüpschen’s Mary Berry videos are sweet, simple and effective. His portfolio covers a range of mediums and techniques, but all of his work, he says, is driven by a love of hand crafted art. “I like to do frame by frame animations and use traditional techniques,” he says. “It can be a slow process but it’s very rewarding.
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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.