The technology behind what3words has divided the world into a grid of three-metre squares and labelled each one with a unique combination of words, making it easy to share your location without elaborate descriptions. The tech has most commonly been seen as being useful in emergency situations, but the brand wanted to expand its perception to being handy in the everyday.

This witty ad campaign, directed by Tom Speers, was the answer. Featuring an everyday scene of peril set in suburbia, it shows a battle of wills between a polite young man and his genteel elderly neighbour after his post has been misdelivered – a situation that could have been easily avoided had he supplied the courier with his what3words address.

Credits:
what3words: Neighbours
Category: Directing
Entrant: neverland
Client: what3words
Chief Marketing Officer: Giles Rhys Jones
Creative Director: Ivan Pols
Head of Consumer Marketing: Michelle Dunn
Senior Creative Lead: Maddie Taylor
Consumer Marketing Lead: Jessica McCready
Agency: neverland
Senior Creative: Lloyd Daniel
Founding Partner, Creative Strategy: Jon Forsyth
Strategy Director: Laura Kinzett
Agency Producer: Sam Myers
Head of Client Services: Josh Harris
Senior Account Director: Anna Jackson
Production Company: Smuggler
Director: Tom Speers
Executive Producer: Tom Knight
Producer: Nick Sutherland-Dodd
Production Manager: Luca Chapman
Director Of Photography: Theo Garland
Casting Director: Ali Fearnley
Editing: The Quarry
Editor: Julian Tranquille
Post Production: Electric Theatre Collective
Producer : Oscar Wendt
Colourist: Jason Wallis
Sound: GCRS
Producer: Molly Butcher
Sound Designer: Tom Pugh