What’s in a name? Just about everything

‘Action’ on this, ‘beating’ that: in their naming and branding, charities are becoming much clearer about what they do and why. Michael Johnson of johnson banks charts the development of this new, ‘active’ approach in the sector

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire