What’s it worth?

Second year students at Central Saint Martins have launched a shop in Shoreditch that they claim is the world’s first “social media driven price-drop pop-up”. Prices started at £1 million and have been reduced by shares and tweets…

Second year students at Central Saint Martins have launched a shop in Shoreditch that they claim is the world’s first “social media driven price-drop pop-up”. Prices started at £1 million and have been reduced by shares and tweets…

Open from today until Sunday afternoon, Worth sells a collection of products made by design interaction students, from handmade books and type-themed cross stitch kits to geometric illusion chocolate, honey and herb-scented soaps.

(Pics via @worthpopup)

Students announced the project online on May 15, with a starting price of £1 million for each item that could be driven down by sharing on social media. In just under three weeks, the shop has trended on Twitter, received more than two million page views and crashed Saint Martins servers – and the cost has dropped by £999,949.88. Everything in worth is now priced at £50.12 and under.

Worth is described as a four-day experiment that questions the notion of value. As well as a being a fun social project, it’s a clever promotional campaign and a great way to showcase students’ work.

You can visit the shop at 132 Commercial Street, E1 6AZ between 10am and 6pm tomorrow and 11am and 5pm Sunday – see worthpopup.co.uk for details.

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