IKEA is re-launching the original piece of furniture that kick-started the flatpack revolution – the Lovbacken table. It first appeared in the 1956 Ikea catalogue, complete with original IKEA logo designed by founder Ingvar Kamprad
The 1956 catalogue cover features graphics by Gillis Lundgren, who also designed the Lovet table. The story goes that the table was being used in a catalogue photography session but its three-legged, leaf shape proved too cumbersome for designer Lundgren to fit into the car. To solve this, Lundgren sawed off the legs and, at that moment started a flatpack, self-assembly revolution.
IKEA is bringing back the table in August with the launch of the its new catalogue.
Here’s a close-up view of that 1956 logo
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The July issue of Creative Review is a type special, with features on the Hamilton Wood Type Museum, the new Whitney identity and the resurgence of type-only design. Plus the Logo Lounge Trend Report, how Ideas Foundation is encouraging diversity in advertising and more.