When you really need a coffee…

We’ve posted before about the work of US illustrator Karen Caldicott, who specialises in clay modelling. Here’s her new McDonald’s campaign, with some background images on the process

We’ve posted before about the work of US illustrator Karen Caldicott, who specialises in clay modelling. Here’s her new McDonald’s campaign, with some background images on the process

The campaign is by DDB Vienna for McCafé and centres around the idea of how you might feel if you don’t get your morning coffee (although the builder above looks like he might be a regular consumer of some of McDonalds’ other offerings…)

Caldicott worked from this initial sketch

For the harassed mother with two kids, she worked through various ideas

before coming up with this final ad

 

Likewise with the discombobulated businessman

See more of Caldicott’s work here

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