Whether it’s through Twitter, Tik Tok, Facebook or Instagram, brands now have more opportunities to engage with consumers than ever before. But this also presents some major challenges: marketing and creative teams have to work quickly and at scale, responding instantly to customer queries, breaking news and trending topics, but this shouldn’t come at the […]
This new eBook from Monotype is aimed at helping you pick the right font for your brand. From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favourite band T-shirt, type has and always will be a fundamental part of our […]
Today’s digitally empowered customers expect seamless experiences that allow them to interact with brands on their own terms, which poses a complex creative challenge. This piece of market research explores the hypothesis that embedding design practices in digital CX strategies creates a tangible and measurable business advantage. A Forrester Consulting thought leadership paper commissioned by Adobe.
Change is very much a part of the world, and yet can be extremely intimidating for creative business owners. The modern world demands creative processes that are receptive to change. This white paper explains how to build an agile design process that deals positively with change and discusses why a dynamic approach is important.
Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for the creation of original imagery. That’s where stock imagery comes in. This white paper explains how to make the most of stock libraries, and how finding the right stock service […]