Why is McDonald’s launching a ‘design collection’ in Paris?

For the month of May, high-end Parisian store Colette will be selling a design collection from McDonald’s which includes T-shirts, bags, scarves, iPhone covers and more. The products actually look really nice, but as a piece of brand messaging, it’s all quite confusing…

GRAPHIC DESIGNER

London, EC3R

SENIOR DESIGNER

Guildford, Surrey