Why VW’s new ad campaign shows contempt for consumers
VW’s new ad campaign includes a strapline that states ‘It’s more than just a car. It’s keeping your promises.’ But, argues Mark Ritson, if VW can peddle a message of trust, anything can happen.
VW’s new ad campaign includes a strapline that states ‘It’s more than just a car. It’s keeping your promises.’ But, argues Mark Ritson, if VW can peddle a message of trust, anything can happen.