For the launch campaign for the Nokia N8 phone, Wieden + Kennedy has created a suite of films documenting various ‘hacks’ using Nokia technology, including a hamster-wheel-powered phone charger and Dot, a film featuring a 9mm main character
The theme of the campaign is to showcase ‘a number of real-life examples of innovative hacks and modifications folks have devised using Nokia tech,’ Wiedens say. These are featured in the launch ad:
So, we have Dot, a stop motion film by Aardman directors Sumo Science, shot on the N8 phone. It features a miniature world shot using the CellScope, a Nokia device with a microscope attachment.
And here’s the film on the hamster-powered phone charger, a device invented by Peter Ash in 2005
And here’s the story behind Ji-Dong Yim’s N82 powered robots
And the skateboarding game
The campaign carries the strapline “It’s not the technology. It’s what you do with it” which no doubt is meant to be ’empowering’ for Nokia customers, encouraging them to be creative and help Nokia get some of its mojo back, the manufacturer having lost ground to Apple and Blackberry in the smartphone stakes.
One quibble though, if it’s “not about the technology’ then why do I need a Nokia phone to do it? Maybe this is a sly dig at Apple’s ‘walled garden’ approach, but it does rather suggest that, if you have the technical smarts, you can have fun with any old phone, not just a brand new Nokia N8.