Will Ferrell is a phone-obsessed dad in new ad campaign

This funny and pretty dark campaign for US non-profit Common Sense stars Will Ferrell as a dad who is hopelessly addicted to his smart phone.

Common Sense

Created for Common Sense, a US nonprofit organisation focused on kids and families, the ad campaign aims to highlight the impact of smart phone use on children, and how the devices are increasingly intruding on family life.

It does this via a set of funny but slightly disturbing ads that star comedian Will Ferrell as a phone-obsessed dad who is being encouraged by his family to embrace a device-free dinner. The spots will make you chuckle, but his behaviour will likely make you wince with recognition too.

Agency: Goodby Silverstein & Partners
Co-Chairman: Jeff Goodby, Rich Silverstein
ECD: Margaret Johnson
Creatives: Hanna Wittmark, Kate Baynham
Director: Clay Weiner
Production company: Biscuit Filmworks
Editorial: Arcade Edit

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now


South East London


Burnley, Lancashire (GB)