Wim Crouwel iPad App

Wim Crouwel: A Graphic Odyssey – Digital Catalogue is an iPad counterpart to Unit Editions’ excellent catalogue accompanying last year’s Crouwel show at the Design Museum

Wim Crouwel: A Graphic Odyssey – Digital Catalogue is an iPad counterpart to Unit Editions’ excellent printed catalogue accompanying last year’s Crouwel show at the Design Museum

Designed by Spin and edited by Tony Brook and Adrian Shaughnessy, the iPad app repeats the beautiful presentation of Crouwel’s work that was such a feature of the printed catalogue – significant posters are presented by means of a shoot in the Crouwel archive, each one pulled from the stacks and shot in situ.



It also repeats the catalogue’s idea of presenting additional work as a series of shots of archive boxes, allowing the user the sense of being able to delve into the archive themselves


However the app includes extra content, including a filmed interview with Crouwel, photographs of the Design Museum exhibition itself and animations of significant Crouwel letterforms


From the initial opening screen, the app takes the user to a simple menu from which the sections (posters, interviews, boxes, logotypes, exhibition and type animation) can be accesed. Each section has an opening page, captions to content are revealed by means of a + button on screen.


A very slick, elegant app which, at £3.99 is an attractive alternative to the printed catalogue (priced £16.95). Our only quibble would be that it is not possible to zoom into the images of the posters to examine details up close, although there is an additional close-up image of one of them. Otherwise, well worth getting for Crouwel fans.

More info here. Available from the app store here


CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Zebra Face on the telly

Ten years since we first followed his adventures in an eponymously titled illustrated tome, Kid Acne’s hip hop-loving Zebra Face character is back, this time in a series of animated adventures which will air on Channel 4 from tonight…

Royal Mail’s gold medal winner stamps

Every time a GB gold medal is won, Royal Mail’s in-house design team creates a special stamp in honour of its winner which, impressively, can be bought in shops around the country the very next day…

Daniel Meadows and Britain in 1970s

Daniel Meadows’ photographs from 1970s Britain reveal a nation both at home and in all its summertime holiday-making finery. A new show of his work from the period has just opened at the Ffotogallery in Penarth in Wales

How Black Pencils are won

D&AD’s Black Pencil. Not easy to get one. But here’s a teaser for a forthcoming behind the scenes film which will apparently shed light on what happens in the judging room

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency