The D&AD Award winners were announced last night in a new-look ceremony at London’s IMAX cinema. Well, some of them were, we’ll have to wait until September for the Black Pencils
It’s D&AD’s 50th anniversary which means that the charity will be holding a big bash in September at which it will look back over its five decades honouring creative work and announce this year’s Black Pencil winners. Last night, however, the Yellow Pencils were announced, almost as soon as judging had finished.
In Mobile, AKQA won for its Star Player app for Heineken (read our story here) which introduces a gaming element to watching Champions League games on TV, while JWT Melbourne won for its Wi-Fiction app for the Melbourne Writers Festival.
There were three Yellow Pencils for Music Video: Is Tropical, The Greeks by Megaforce
No Brain by Etienne de Crecyby Fleur & Manu
and Manchester Orchestra’s Simple Math by Daniels
And one in Spatial Design for Leo Burnett Shanghai for the Distance Between Mother and Child for QingCongQua Training Centre.
The two Packaging Yellows went to Love for its special edition Johnnie Walker bottles illustrated by Chris Martin (which we wrote about here) and to Iris Nation for its special edition Heineken STR UV light bottle.
JWT Shanghai added D&AD to the list of award show success it has enjoyed with its Samsonite Heaven & Hell ad.
In Graphic Design there were three Yellows, for Gummo for its AR Dutch stamps
Ogilvy & Mather Malaysia for Lego posters that imagined real life scenes as if depicted in the building bricks
and for the 100 Graphics of Anatomy Chart by Nippon Design Centre for Gallery Leta.
Magazine & Newspaper Design saw one Yellow Pencil, for Bloomberg Businessweek’s brilliant Steve Jobs tribute issue (of which more anon)
Noma Bar’s Don DeLillo series won in Book Design (our story here), as did Marion Deuchars’ Let’s Make Some Great Art (which also won a Yellow in Illustration).
In Outdoor Advertising there were Yellows for the John Smith’s Commemorative Plate ad by TBWALondon (a very similar idea to KK Outlet’s Royal PLate show which we covered here), Samsonite Heaven and Hell (again) and Operation Christmas, a campaign by Lowe/SSP3 in Colombia aimed at persuading FARC guerillas to give themselves up.
TV & Cinema Communications saw Yellows for Ogilvy Johannesburg for MK, Euphrates for the Japan Broadcasting Corporation 2355-ID campaign, Blur for its Girl With The Dragon Tattoo campaign and 4Creative for Street Summer (we covered it here).
The campaign for Laura Marling’s A Creature I Don’t Know album won a Yellow Pencil in Illustration.
Digital Advertising saw Yellows for Wieden + Kennedy’s Kaiser Chiefs Bespoke Album Creation Experience (which also won in Integrated and we wrote about here), 72andSunny for K-Swis Micro Tubes
and Crispin Porter + Bogusky for American Express Open Small Business Gets an Official Day.
There was just one Yellow in Branding – to AMV BBDO for its GE Living Masterpiece installation.
The Digital Design jury was very generous, giving out seven Yellows: for Dentsu Tokyo for in Websites for Honda Internavi Dots Now
B Reel for the 3LiveShop, Tribal DDB for Philips Obsessed With Sound
and, again for Dentsu, Honda Connecting Lifelines
Plus DDB Paris won Yellow for Greenpeace A New Warrior
Mirada for the Rome music video
and Forsman & Bodenfors for the Tram Sightseeing app for Vastrafik.
Finally, Samsonite picked up another Yellow in Art Direction while Clemenger BBDO won for Ghost Chips for the NZ Transport Agency in Integrated and Earned, as did McCann Erickson Bucharest for American Rom for Kandia Dulce.
Finally, there were two Yellows in Product Design – for the Nokia N9 and Barber Osgerby’s Tip Ton chair – four in Radio Advertising – Grey Advertising for the Nelson Mandela Foundation, Be Bravo for Leica (which won two) and Net#work BBDO, Johannesburg for Mercedes-Benz – and two in Direct – 303 Group (Sydney) for Ikea Rent and LOWE/SSP3 in Colombia for Ministry of Defense, PAHD and Rivers of Light.
All the results, including nominations and in-book are here.
The new format – a free cinema-style event for invited nominees and judges instead of a sit-down gala dinner – wasn’t entirely a success. It all felt a bit awkward and stilted and perhaps not quite the career highliight that winners might have imagined getting their Yellow Pencil to be, but it was a very difficult call for the organisers. They couldn’t do two big events in the same year and the old model wasn’t exactly loved by all. If you were there, let us know what you thought below.
Any glaring omissions? Well, the one that springs immediately to mind is the Comedy Carpet (see Michael Johnson’s thoughts on that here) which was entered but didn’t even get in the book. Such are the vagaries of awards juries…
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