As our colleagues on Design Week reported, the Pigment Marker uses specially developed pigment, rather than traditional dye-based inks.
Windsor & Newton say that unlike ink from other marker pens, which can fade in a matter of months, the new pens will create works that can remain light-fast for more than 100 years. The pigment allows colours to be blended and worked like paint.
Winsor & Newton has been asking artists using the pens to upload their work to Instagram using the hashtag #COLOURYOURCITY
The company will choose a shortlist of the uploaded images for an exhibition in London in February 2016 in partnership with CR.
The overall winner will have his/her artwork displayed on a limited edition box for Winsor & Newton Pigment Markers.