Wieden + Kennedy London has employed Microsoft’s Photosynth technology (which pools images from the web to create a virtual version of an object or place) to create a virtual version of its own office. But there’s more! As it’s Easter time, six eggs have been hidden in amongst the miscellania. Each egg is numbered and, when combined in the right sequence, will reveal a telephone number. First to call it wins a pair of customised Nike Dunks and there are other, more edible chocolatey type prizes available too. More details on their blog, here, or go direct to the W+K synth itself, here. Happy hunting!
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Billboard advertising The Zimbabwean in Johannesburg
TBWAHuntLascaris has created this unusual outdoor campaign for The Zimbabwean, a newspaper produced by a group of exiled Zimbabwean journalists. The Zimbabwean is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to the average Zimbabwean. To raise awareness of this, and to encourage more sales of the paper in South Africa, wall murals, billboards and flyers have been created in Johannesburg using the Z$100 trillion dollar note, a symbol of the country’s world record inflation. Worth less than paper, The Zimbabwean has turned the money into its advertising, hoping to raise awareness of the dire situation in the country under the Mugabe regime.