Earlier today, London Mayor Ken Livingstone was reported to have called on the London 2012 organisers to withhold payment from design consultancy Wolff Olins for their work on the 2012 brand after a film (above) showing an animated version of the logo had to be taken down from the 2012 websiite following complaints that it triggered epileptic fits. Only trouble is, we can exclusively reveal, Wolff Olins didn’t make the film.
But that’s about the only good news right now. In fact, it’s the only thing that Wolff Olins can say. The consultancy’s spokesperson told CR that “our client would prefer that we only talk off the record and for purposes of background only”. In other words, they’ve been gagged.
Which, given that the one thing that the situation is crying out for is for someone to come forward and explain what the identity is all about and what the £400,000 went on, seems ludicrously counter-productive.
One more thing, although we have serious reservations about the static logo as seen so far, when it moves it is altogether better – check out this animation (safe for epileptics, we trust) and you might just start to change your mind about it. Maybe.