Wolff & Olins: the reunion, 3 of 4

Wolff and Olins on why the work of some modern-day branding consultants is “despicable” and why brand valuation is “entirely bogus”

[webmatrixvideo import=”webmatrix” type=”youtube” vid=”bDHysTllLTE” ]Wolff & Olins: the reunion, 3 of 4[/webmatrixvideo]

In September this year, Michael Wolff and Wally Olins were reunited on stage for the first time since going their separate ways in the 80s. In a session at the Kyoorius Designyatra conference in Mumbai, which was chaired by Creative Review’s editor Patrick Burgoyne, the pair talked about working together, splitting up, what they achieved and what they think of the branding world today.

We have four exclusive extracts of the talk here on CRTV, provided by Kyoorius Designyatra. This is the third of those four.

See Patrick’s full report on chairing the four-day Designyatra conference over on the CR Blog.

More from CR

Breaking the mould?

As the book industry struggles to come to grips with the challenges to sales presented by ebooks, mainstream print publishers are having to become increasingly inventive

BTAA Craft Awards Winners

The winners of this year’s BTAA Craft Awards are in, with Bare Films’ hard-hitting ad Sarah’s Story for the Motor Neurone Disease Association picking up the gong for Best Crafted Commercial of the Year.

Paris by way of Street View

Noted at the excellent thingsmagazine.net is a new project from photographer Michael Wolf, who navigated his way through Google’s Street View map of Paris to create some beautiful images of the city

Ed Ruscha comes to the Hayward

Opening today at the Hayward Gallery in London is a major retrospective of the work of Ed Ruscha, with paintings by the artist made over the last five decades.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency