Women’s Chamois for Rapha by Ana Cuba

Honourable Mention: Advertising

Over the past few years, Rapha has been focusing on women’s apparel, developing products that would allow female cyclists to ride longer, faster and with more confidence. A new women’s chamois (the pad in cycling shorts) was developed, which will form the base of all the brand’s bottoms over the coming years.

In order to promote the product in a way that felt genuine, inclusive and diverse, but also respectful, Rapha asked women within the company, or who were friends of the brand, to be the faces of the product. Ana Cuba was chosen as the photographer due to the intimate nature of her work, resulting in a set of unusual and personal images for the cycling brand.