WORK: The 2017 Pirelli Calendar challenges notions of perfection and youth in the representation of beauty

The 2017 Pirelli calendar features highly emotive portraits of fourteen actresses, including Helen Mirren, Kate Winslet, Lupita Nyong’o and Penelope Cruz photographed sans make-up, hair extensions, air brushing or push up bras. Photographer Peter Lindberg explains that the idea was “to create a calendar not around perfect bodies, but on sensitivity and emotion, stripping down to the vert soul of the sitters, who thus become more nude than naked.”

BELOW: Making of the 2017 Pirelli Calendar 

Pirelli’s 2016 calendar also empowered women in a similar fashion – celebrating honest and unconventional feminine beauty instead of objectifying women. With this project, the brand seems to have established that their association with the issue of female empowerment isn’t a temporary one.

Read more about the Pirelli 2016 calendar here.