BBH London create alternative tube maps for #LondonisOpen

Following the Brexit vote, London Mayor Sadiq Khan launched the #LondonIsOpen campaign in July to encourage visitors and investment to the capital. He then invited artists and creative companies to develop visual interpretations of the slogan. Shown here are three of the alternative tube maps that agency BBH London devised and which were showcased last weekend at Open House City Hall, along with 100+ other ideas.

Taking the iconic London tube map as its starting point, the agency replaced the names of the stops with data that aimed to show the diversity of the city: one reflects the second language spoken at each stop, while two other designs list startups and the number of LGBT venues nearby. You can explore the maps in more detail at

“The idea could also expand to other points of interests such as galleries, theatres, music venues, sports venues with additional opportunities to partner with business by sponsoring a map and special events,” say BBH. “For example, Deliveroo could sponsor a map showing all the different international cuisines to be found across the city and businesses could sponsor events like Christmas markets, or even Pokemon Go characters at each stop. Tube riders could also use the free wifi at tube stations to receive pop-up notifications to your mobile to tell you what’s coming up along your journey.”

Client: Greater London Authority. BBH Creative Team: Daisy King. Creative Director: Caroline Pay, Mark Reddy. Strategy Director: John Harrison. Account Director: Emma Johnston-Donne. Head of Creative Technology: Marcel Kornblum. Wellcom Digital Production Manager: Mel Di Prinzio. Wellcom Developers: Mike Oscar & Adam Crowley. QA Testing: Zoonou