WORK: Studio Prakt’s visual identity for Dance House Helsinki

Tanssin Talo which translates to Dance House, is an ambitious €35 million project which will see the construction of a dance training and performance space in Helsinki. Development of the project began last year, and the venue is due to open in 2020. The space hopes to make dance a central part of Helsinki’s cultural offering. Studio Prakt were tasked with designing the identity for Tansin Talo; they’ve created a building-block inspired monogram which became the starting point for a visual language which will be adapted across promotional material, merchandise and more. The branding is distinct, yet subtle and versatile.

Agency: Prakt