WORK: Desperados releases ad shot in zero gravity

Strong stomachs were clearly required for the making of this new ad for Heineken-owned, tequila-flavoured beer brand Desperados, which features a dance party filmed in zero gravity, 30,000 feet above Las Vegas. The resulting film is a slick affair but you can tell by the faces of the participants at certain moments that it was all done for real. Agency: WE ARE Pi