easyJet launches quirky and fun new TV ad campaign

It’s Friday, so you might be thinking of getting away from it all. And here comes easyJet with a new TV ad to help encourage you. Themed around the notion of ‘Why not?’, the spot emphasises easyJet’s low prices (always a key part of its marketing) though direction by collective Canada gives it a more sophisticated and quirky feel than we might be used to from the brand. Agency: VCCP