WORK: Fab’s fab new poster campaign by isobel, London

Ice-lolly brand Fab celebrates turning 50 with a new ‘Where there’s Fab, there’s fun’ campaign. The hyperreal visuals, depict perilous situations made enjoyable by the presence of Fab ice-lollies. Isobel’s creative team, Ben Stump and Simon Findlater teamed up with Carioca Studio to bring this concept to life. The campaign will run across outdoor and digital sites nationwide

Agency: isobel, London