Strongbow has released a striking new ad campaign, which plays on the brand’s ongoing message of bringing nature to cities and urban environments. The ad stars two ‘nature artists’ – Mary Mattingly, founder of Swale, and Christophe Guinet, aka Monsieur Plant – but mostly is a fantastical feast of CGI, with rivers of apples flowing down city streets and trees springing out of sidewalks. Where the campaign gets real though is in a side project, taking place in New York this summer, where Strongbow will partner with Swale to create a floating orchard on a barge, which New Yorkers can visit. Agency: Cloudfactory; Director: Fredrik Bond