WORK: Greg Coulton’s illustrated identity for West Beer’s Heidi Weisse


West Beer has introduced a new packaging and identity for Heidi-Weisse, they’re Bavarian–style wheat beer brewed in Glasgow. The identity features a hand drawn illustration by Greg Coulton, which also appears on clear white bottles. “At the heart of the concept is Heidi, a confident and unorthodox heroine who embodies the beer’s character – bold, elegant and not for the faint hearted!” says the illustrator.