WORK: The Guardian’s Christmas Charity Appeal

The Guardian and The Observer has launched their Christmas charity appeal to raise money for child refugees. For a second year in the row the publications have chosen to align with this cause, but this time around their focus is on children who are particularly vulnerable at this cold time of the year.

Promotion that surrounds the fundraising campaign uses imagery of tattered school bags and badges with poignant messages, that remind us of some of the burdens these helpless children have to carry.

Visuals for the print and digital promotion of the fundraising campaign have been created by Agency Oliver; oliver.agency

Milestone patches that will be given out as a part of the campaign
Milestone patches that will be given out as a part of the campaign