Ikea’s new spot parodies the act of Instagramming food

In this new spot Ikea gently pokes fun at our obsession with documenting everything we eat and reminds viewers of the simple joys of sitting around a table for a meal. The ad parodies the act,  by imagining what Instagramming would look like in the seventeenth century.

Production company: Acne, Stockholm

Directors: Tomas Skoging and Filip Nilsson