WORK: Lacoste’s new ad is an epic romance

Lacoste has released a new blockbuster ad, which sees a pair of star-crossed lovers attempt to reach one another on a train. As the train runs along the tracks, the decades pass and we see the couple’s style and clothes change accordingly (a technique reminiscent of the Dangerous Liason ad for Levi’s) before they finally find one another on a modern day subway. The spot is a follow up of sorts to The Big Leap, Lacoste’s last epic piece of work, and is from the same team. Agency: BETC Paris; ECD: Remi Babinet; Creative director: Antoine Choque; Creatives: Aurelie Scalabre, Olivier Aumard; Director: Seb Edwards; Production company: Wanda/Academy