With The Lego Batman Movie releasing on February 10, the film’s irreverent protagonist has embarked on self-promotion mission. He’s set to disrupt prime time TV viewing in a series of short clips, that will appear between shows and during commercial breaks on Channel 4. In that low guttural voice he makes editorial announcements, and throws in some brazen proclamations of how his own awesomeness. Like we needed a reminder.

Agency: Drum

Creative Director: Matt Cole

Creatives: Andrew Wilson, David Williams

Production company: Warner Bros. Pictures