WORK: Leica releases hypnotic and beautiful new ad

Everything is better in black and white, according to this new ad for the LeicaM-Monochrom, a new digital camera that only takes black-and-white photographs. The spot features hypnotic, graphic animations which were created using analogue methods such as projection and stop-motion and then photographed using the new camera. Agency: F/Nazca Saatchi & Saatchi, Brazil; General creative director: Fabio Fernandes; Creative directors: Pedro Prado, Rodridgo Castellari; Directors: Mateus de Paula Santos, Fábio Acorsi; Production company: Lobo.