WORK: Mended Little Hearts’ new Give A Fuller Life campaign

Children’s charity Mended Little Hearts has launched a new online campaign called ‘Give A Fuller Life’, which highlights how donating money can improve the life of kids with congenital heart disease (CHD). The interactive promotional video follows the day of an 11 year old boy named Max. He begins by wandering around in a void looking a bit lost and alone, but as you pledge a donation his surroundings improve. He becomes surrounded by a happy family, animals, toys and so on. It’s a simple idea, the more you donate, the better Max’s life will be.

Max Page, who inspired the campaign; 

Agency: Saatchi & Saatchi New York

Animators: Studio AKA + Blacklist