Détour is a new short film that Michel Gondry has directed for Apple. The film tells the story of a little girl’s tricycle which goes on an adventure when it falls off the back of the family’s holiday car and gets lost. It is every bit as whimsical and charming as you’d hope. And the link to Apple? Somewhat incredibly, the ten-minute film was all shot on a iPhone 7 Plus. Creative agency: Apple; Production company: Partizan