Monoprix has released a new ad, which sees the French supermarket’s packaging, and specifically its distinctive wordplay, play a central role in a burgeoning love affair between two kids. It’s a long (over four minutes!) and rather sentimental spot, but also hard to click away from, not least because it is soundtracked by the excellent song Thirteen by Big Star. Oh amore! Agency: Rosapark; Creatives: Louise Mussot, Cerise Leclerc; Directors: Thirty Two; Production company: Insurrection