WORK: National Army Museum ad campaign takes unexpected approach

To mark its reopening after a three-year closure for major refurbishment, this new campaign for the National Army Museum takes an unusual, witty approach to the museum’s contents, focusing on some of the less expected tales associated with warfare. Agency: CP&B; Creative directors: Dave Newbold, Jim Eyre; Head of design: Hugh Tarpey; Copywriter: Sarah Shepherd