WORK: New adam&eveDDB road safety ad for AA Charitable Trust

A clever twist lies at the heart of this spot for the AA Charitable Trust, which aims to make drivers aware of how dangerous texting when driving can be. The ad is supported by the Department for Transport’s Think! campaign, which is also running ads to highlight the new penalties for mobile phone use while driving. Agency: adam&eveDDB; Director: James Rouse; Production company: Outsider