WORK: Nike makes bold call for equality in new ad

Following several overtly political ads at this year’s Super Bowl a week ago, Nike has released a powerful spot calling for equality, on and off the sports field. Set to a new version of Sam Cooke’s A Change is Gonna Come by Alicia Keys, the black-and-white film sees stars including LeBron James, Serena Williams and Kevin Durant call for the values in sport of fairness and equality to be taken into the wider world. Agency: Wieden + Kennedy Portland; Creative directors: Chris Groom, Antony Goldstein; Creatives: Kervins Chauvet, Nate Nowinowski; Director: Melina Matsoukas; Production company: Prettybird