WORK: O2 launches clever localised billboard campaign, written entirely in code

O2 coded billboard Shoreditch

Shoreditch is London’s ‘tech city’ so for a special promotion of the new OnePlus 3 phone, O2 has created a localised poster campaign in the area, written in code. Running all week, and changing each day, the digital poster gives information in code for viewers to decipher: the first person to do so each day will win a phone. Agency: VCCP