Studio Cinco introduce new typeface Henderson Slab with a story on a poster

Buenos Aires based design studio Cinco have created a poster to promote the launch of Henderson Slab, a new type by Sudtipos. The fold-up poster introduces the typeface using the story of animal marionettes that live in a forest and whose bodies are made up of letters. The studio made puppet characters which were then posed against model backgrounds and photographed to create the visuals for the poster.