Custom enamel pins allowed attendees to show their support for the project.
To build awareness for the project and fundraising campaign, bold environmental graphics span the three buildings that will make up the Parkway Film Center.
Before these graphics were installed the Film Center complex appeared run-down and after years of neglect and a hodge-podge of street art and graffiti.
For the 100th anniversary the Parkway buildings were lit with spotlights and colored gels in the windows.
Environmental super graphics and signage: The 100th anniversary of the Parkway in October 2015 launched the public portion of the fundraising campaign.
To signal the transformation about to take place, environmental graphics temporarily brighten the boarded up windows of the Film Center’s east buildings.
The designs suggest graphic beams of light illuminating the inside of this long-boarded-up building.
During construction, bright fence graphics heighten anticipation for the Film Center.
Fence graphics detail
An interactive chalkboard component engages passersby (and directs the inevitable graffiti in a more constructive direction).
The film-related questions change monthly.
The campaign website builds a narrative for the Parkway through video, photography, and text. Post Typography developed the website’s concept as well as its writing and design.
The website allows the Festival to accept campaign pledges and connect with a global network of film lovers, filmmakers, and preservationists interested in the revival historic theaters.
Designed as a complement to the website, these small brochures tell the Parkway’s story in print and solicit contributions for the project.
Statistics help make the case for the Parkway as a future cultural lynchpin in Baltimore.
The Parkway was introduced to the public through a short video, where some well-known Baltimore filmmakers make the case for it.
A VIP party offered potential donors and local leaders a chance to connect with the Parkway’s development team and tour the magnificent space. We designed a stylish invitation for the well-attended event.
The Maryland Film Festival asked Post Typography to help guide a campaign to renovate Baltimore’s historic Parkway Theatre. Finding inspiration in the Parkway’s history and the Film Festival’s contemporary approach to programming, the studio created an identity across a wide range of media that helps to define the Parkway as a ‘beacon of change’ for cinema and the city of Baltimore. New elements are roled out to coincide with key renovation milestones, helping the campaign to continue to attract interest and gifts as work continues.
