Uniqlo gets philosophical in new global TV campaign

Why do we get dressed? This is the question posed by Uniqlo in its new TV spot, created by Droga5 New York. There is a quick answer to this, of course, but the Japanese clothing brand is really asking us to examine why we wear the clothes we do in the spot – whether it is based on mood, confidence, or comfort. Accompanying these ponderings are enigmatic visuals, shot on a street in Japan. The mood is calm yet strange: all in all it would seem that Uniqlo’s advertising has got intriguing again.