Why do we get dressed? This is the question posed by Uniqlo in its new TV spot, created by Droga5 New York. There is a quick answer to this, of course, but the Japanese clothing brand is really asking us to examine why we wear the clothes we do in the spot – whether it is based on mood, confidence, or comfort. Accompanying these ponderings are enigmatic visuals, shot on a street in Japan. The mood is calm yet strange: all in all it would seem that Uniqlo’s advertising has got intriguing again.