WORK: Coldplay’s latest track has an animated lyric video with a difference

Director I Saw John First (aka artist John Christian) has come up with an illustrated take on the lyric video for Coldplay’s latest track, All I Can Think About is You. Journeying from the centre of the Earth to the vastness of space, Chris Martin’s words appear in a range of brilliantly-realised typographic styles as the story develops over a single backdrop. ISJF is represented by Strange Beast in London.