WORK: WCRS creates first ever Pride in London TV ads for Channel 4

In a special partnership between Pride in London and Channel 4, the broadcaster will air a series of five films marking the 50th anniversary of the passing of the Sexual Offences Act 1967 – the first piece of legislation which partially decriminalised homosexuality.

The ads were created by WCRS and tell the stories of four characters each contemplating the loss of a relationship with a loved one which has come about because they wouldn’t accept them for who they are. A 60-second version (shown above) introduces the four stories. The films will air on Channel 4 and More 4 from June 24 to July 9 in the run up to pride season which reaches its climax on July 8 with pride marches taking place across the UK.

In addition to the films, Channel 4 will also show its support for Pride by running a special version of its blocks identity in the colours of the rainbow flag.

Film credits

Client: Pride In London
Agency: WCRS
Executive Creative Director: Ross Neil
Creative Directors: Orlando Warner, Joe Miller
Creatives: Tian Murphy, Charlie Gee (TV)
Agency Producer: Kaiya Taffel
Production Company: Pulse Films
Director: Fred Scott
Producer: Chris Harrison
Executive Producers: James Sorton, Jamie Walker
DOP: Jamie Feliu Torres
Production Designer: Anna Rhodes
Casting: Kharmel Cochrane Casting
Costume Designer: Mr Gammon & Lisa Nicolaou
Editor:  Kevin Palmer @ Ten Three, Ed Hoadley @ Ten Three
Sound Design: Aaron Taffel @ Grand Central Sound Studios
Post-Production: Oisin O’Driscoll (Colourist @ The Mill), Tim Gaydon (Flame @Creative Outpost), Caroline McNulty (Post Producer @ Creative Outpost)
Music Supervisors: Alex Lodge & Toby Slade-Baker @ Thirty Two Music

Cast:
Dad: Steffan Rhodri
Mum: Muna Otaru
Bi Friend: Abigail Finley
Trans Friend: Stevie Basaula