Wieden + Kennedy London has created this ironic musical number for Finish, which sees a series of characters jokingly extol the virtues of washing up by hand (before making the point that we should leave dishwashing to dishwashers). ECDs: Tony Davidson, Iain Tait; Creative directors: Carlos Alija, Laura Sampedro; Creatives: Bertie Scrase, Christen Brestrup; Production company: Friend; Director: Ian Pons Jewell